“ Pancake Day
Already a favourite but insufficiently monetised. Sales of lemon, sugar and ready-made pancake batter aren’t enough: this could be a day for the exchange of all sorts of disc-shaped objects. CDs and DVDs, obviously, but also crockery, biscuits, Frisbees and whole bries. And instead of heralding a lenten fast, people could be encouraged to commemorate Jesus’s 40 days in the barren wilderness with inexpensive weekend breaks in the north African sun. ”
